Bobby Jones Spring 2019 Preview

Spring 2019 Preview

We take great pride in bringing to you a collection of products for on and off the golf course for Spring 2019. These products capitalize on technology to deliver a modern and relevant point of view while honoring the legacy of Bobby Jones and delivering on the promise of enduring style. Spring 2019 is a powerful and diverse assortment across the 1930 Collection, Bobby Jones Classics and Rule 18 brands.

1930 Happy Hour celebrates life in the Florida Keys and the laughter that 4-6pm can bring about. Building from a crisp palette of Summer Navy and White, Happy Hour mixes Limearita and Tiki Pink to create a bold, vibrant color story. It delivers a fresh point of view using classic menswear patterns with versatility...dressed up or down...18 holes or 18 hours on an airplane.

1930 Southern Charm celebrates the gentlemen of the South and simple, yet refined elegance. Just the right amount of proper with a shot or two of levity. Luxurious cottons, finely tuned blended yarns and pure performance all come together in perfect balance.

Classic preppy colors Serenity, Purple Passion and Harmony come together with just a hint of Paradise on top of Summer Navy and White. More charm school than old school, Southern Charm is for the modern man of style.

The Classics Founder's Collection celebrates Bobby Jones' contributions to the game of golf. By merchandising components of the Summer Solstice collection with elements of Classics, we create a collection that says "go" and officially gets the season started. Classic patterns in Greenleaf, Canary, Summer Navy and crisp White are a winning combination for any man's closet.

Classic design, classic colors, classic fit in performance fabrics with $65 to $75 retail price points...Bobby Jones Classics. No typos here! The perfect collection for quick turn replenishment, brilliantly simple seasonal color stories and great tournament gifts.

Black Sky and Classic Americana are just two of many interpretations of the Bobby Jones Classics color palette. No fearful trends, no scary color combinations, no "uh oh" moments...just like the title of the Mr. Jones book, "Down the Fairway"!

Rebel Red, Liberty Blue and Greenleaf capture the vibrant spirit of 1930 Summer Solstice. This collection emphasizes performance fabrics for those dreaded hot and humid summer months. Interesting textures, clean lines and unique combinations of clear and mélange color yarns give the collection movement.

Tailored fit. Sleek lines. Bold pattern. Vibrant color. The Rule 18 Monaco Collection builds from a super clean black and white palette with accents of Pink Galaxy and Cyclone Blue. The image of a vibrant, 28 year old Bobby Jones transported into today's era.

Rule 18 Left Coast Blues draws inspiration from the relaxed coastal setting of Southern California. Muted tones of blue set against a backdrop of Navy and Grey deliver a casual, comfortable vibe. Simple stripe and printed patterns in tech knits bring an easy, go anywhere versatility to the collection.

Or you can even take it down a bit to super soft, lived in cotton polos with cool model details. The French Terry hoodies and shorts with raw edges might be the answer. Or try the new "Ghost Cotton" woven shirts....so light you're not even sure its there. The Surf Print short sleeve camp shirt tells the story....easy, cool, comfortable. Life lived well.

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